Judy SelbyEven legends can lose control of their name, image, and likeness. Jack Nicklaus’s legal battle proves it. Protect your NIL rights—read contracts closely, set boundaries, and safeguard your brand before fame or fortune put it at risk.
Judy SelbyBuild your NIL brand with purpose and consistency. From crafting your story to scaling partnerships, this five-part series guides athletes to grow authentic brands, attract sponsors, and create long-term opportunities beyond the game.
Judy SelbyLearn how to scale your NIL brand for lasting impact. Expand your audience, strengthen your identity, diversify partnerships, track results, and plan for long-term growth. Build consistency, authenticity, and value to grow your influence and income.
Judy SelbyPart 4 of the NIL Edge How-To shows athletes how to turn short-term brand deals into lasting partnerships—by overdelivering, building genuine connections, tracking impact, and communicating consistently to grow together.
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